Volume of assets
Producing each campaign image by hand does not scale.
TKMKT / Elinova: Campaign management and automated creative production
Creative production, connected.
A campaign platform connecting spreadsheet inventory, reusable creative templates and asset production.
The Challenge
What stood in the way.
Marketing teams needed scalable campaign assets, generated from templates and the inventory data they already kept in spreadsheets.
Inventory in spreadsheets
Product and inventory data lived in spreadsheets and had to be mapped into creative.
Managing clients and campaigns
Teams needed a clear view of clients, campaigns and assets.
Our Solution
How we answered it.
We built a template-driven platform for campaign imagery and inventory mapping. It includes dashboards for clients, campaigns and assets, and a creative editor where teams manage templates and layers and export finished images.
- ProblemAssets had to be produced at scale.Our answerWe built template-driven generation of campaign imagery.
- ProblemInventory data was held in spreadsheets.Our answerWe built inventory mapping that feeds spreadsheet data into templates.
- ProblemTeams needed to design and adjust templates themselves.Our answerWe built a creative editor with templates, layers and export.
How It Works
The parts that made the difference.
Template-driven imagery
Campaign images are generated from templates instead of being designed individually.
Inventory mapping
Spreadsheet inventory data is mapped onto templates to produce assets.
Client, campaign and asset dashboards
Dashboards organise work by client, campaign and asset.
Creative editor
A Polotno-based editor lets teams build templates, work with layers and export images.
Results
What changed for the client.
Elinova's teams can now produce campaign creative from templates and inventory data.
- Campaign imagery generated from templates and spreadsheet inventory
- Clients, campaigns and assets managed from dashboards
- Templates built and exported in an in-platform creative editor
Technology
What it was built with.
Part of our data engineering work.
- Laravel
- React
- JavaScript
- HTML/CSS
- Bootstrap
- Ajax
- JQuery
- Polotno
Let’s Talk
The next big thing starts with a conversation.
An idea, a challenge, a “what if”. Tell us what you have in mind, and we’ll figure out the next step together.
What happens next
- Share your ideaSend the form or book a call, whichever suits you.
- Discovery callWe talk through your goals, timeline and scope.
- A clear proposalA fixed price or monthly rate before any work begins.
- info@technomous.com
- Phone
- +92 333 0440459
- Chat on WhatsApp