Getting started
Onboarding needed to be quick for a first-time customer.
LawnStarter: Home Services Ordering UX
Home Services Ordering UX
We designed LawnStarter's consumer ordering journey, with address-based onboarding, instant pricing and service discovery.
The Challenge
What stood in the way.
Customers needed an easier way to discover and order lawn-care services. Home services depend on where the customer lives, and people want to know the price before they commit.
Knowing the price
Customers wanted to see pricing without waiting for a quote.
Finding the right service
Customers needed to see which services were on offer.
Our Solution
How we answered it.
We designed address-based onboarding, instant pricing and service-discovery flows. Starting from the customer's address lets the journey show relevant services and prices straight away.
- ProblemServices and prices depend on the property.Our answerWe designed onboarding around the customer's address.
- ProblemWaiting for a quote slows customers down.Our answerWe designed instant pricing into the ordering flow.
- ProblemCustomers did not always know what to order.Our answerWe designed service-discovery flows to show the options.
How It Works
The parts that made the difference.
Address-based onboarding
Customers start by entering their address, which shapes the rest of the journey.
Instant pricing
Prices are shown in the flow rather than after a separate quote.
Service discovery
Flows that show customers the lawn-care services available to them.
Results
What changed for the client.
LawnStarter's consumer ordering journey is now simpler from first visit to order.
- Simplified the consumer service-ordering journey
- Pricing visible within the ordering flow
Technology
What it was built with.
Part of our custom software work.
- UI/UX design
More Work Like This
Related projects.
Let’s Talk
The next big thing starts with a conversation.
An idea, a challenge, a “what if”. Tell us what you have in mind, and we’ll figure out the next step together.
What happens next
- Share your ideaSend the form or book a call, whichever suits you.
- Discovery callWe talk through your goals, timeline and scope.
- A clear proposalA fixed price or monthly rate before any work begins.
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